With Tim Koschella, Startup Notes is hosting a true serial entrepreneur. He founded his first company (e-learning video platform Lecturio) in 2008 and has been involved in the startup world ever since. As a founding partner of Berlin-based HitFox Group and co-founder & CEO of AppLift, Tim is a true advertising and online marketing expert who has by now worked with 500+ app companies to acquire users for their apps. It is his goal to enable more efficient and beautiful mobile ad experiences for publishers, users and advertisers alike through AdTech products in the mobile ecosystem. His company AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. The HitFox Group is a fast-growing platform for entrepreneurship. Its team builds digital companies together with exceptional entrepreneurs on a global scale. The company’s announced growth markets are Digital Advertising, Big Data and FinTech. In this episode, Tim shares the ups and downs of his path as an entrepreneur so far, talks about bad investor advice, emphasizes on being patient when it comes to hiring the right people and also talks about his companies AppLift and HitFox Group in more detail.